In collaboration with five other designers, the Kinder brand was anaylysed to undercover the core values of which the brand represents. These core values were then investigated and analysed to ensure that Kinders core values would still be relevant in 2020. In order to do this, research into contextual issues and future trends was carried out, hypothetically adapting the Kinder brand and providing a future direction to ensure that the company will strive in the future.

 

FUTURE BRAND DIRECTION

In 2020, the Kinder brand will have more emphasis placed on the journey from childhood to adulthood. This new direction will enable the brand to connect to a wider audience, as they will focus on bringing fun and playfulness back to adults all around the word. The type of products produced will be based around the ideas of brining back the qualities of your and the innocence that children exude.

 

As a result, Kinder in 2020 will help people live tier lives as adults through fun and imaginative products, bringing back the qualities of youth.